Media Training

Being slick and polished is one thing, authenticity and integrity is another

Step confidently into the spotlight with Silver Lining & Co’s comprehensive media training services. Our program combines theoretical knowledge with practical experience, delivered by industry experts with over 15 years of media experience. Led by Cassie Silver, a seasoned journalist and producer who has worked for Seven West Media, Fairfax, and numerous other prominent outlets, our training ensures a realistic and immersive learning experience. Cassie’s extensive background in both on-camera and behind-the-scenes roles provides invaluable insights into the world of media. Additionally, we employ professional broadcast crews to deliver authentic training that mirrors real-world scenarios, helping you gain the skills and confidence needed to excel in media interactions. Designed to provide you with the skills and confidence needed to excel in media interactions, our training ensures a realistic and immersive learning experience. Our media training program is structured into several key sections to provide a well-rounded understanding of the media landscape and equip you with essential skills for effective communication.

Our Media Training Program

Understanding the Media

Gain a solid foundation in media literacy. Learn about the different types of media, including traditional print, broadcast, and digital platforms. Understand how news is made, the role of journalists, and what makes a story newsworthy. Discover who your audience is and how to tailor your message to resonate with them.

How to Prepare for an Interview

Preparation is key to a successful media interaction. Learn how to gather relevant information and anticipate questions. Craft clear, concise, and compelling key messages. Practice delivering your messages with confidence and clarity.

On-Camera Etiquette

Master the art of appearing professional and composed on camera. Understand the importance of non-verbal communication and how to use it effectively. Learn techniques to project your voice and maintain a steady tone. Plus, tips on wardrobe choices, grooming, and camera presence.

Practical Interview Simulations

Put theory into practice with realistic interview simulations. Engage in mock interviews with our experienced journalists to simulate live TV and radio environments. Receive constructive feedback and detailed analysis to improve your performance. Learn how to handle tough questions and manage challenging interview situations.

Media Relations and Strategy

Develop a strategic approach to media interactions. Learn how to build and maintain positive relationships with journalists and media outlets. Strategies for pitching stories and securing media coverage. Techniques for managing communication during a crisis or negative event.

Constructive Critique

Refine your skills with targeted feedback. Watch and listen to your recorded interviews to identify strengths and areas for improvement. Receive personalized feedback from our experts on how to enhance your performance. Implement specific strategies to improve your media presence and communication effectiveness.

Why Choose Silver Lining & Co?

At Silver Lining & Co, we pride ourselves on delivering high-quality, tailored media training that meets your specific needs. Here’s why our training stands out:

Expert Trainers: Our trainers are seasoned TV broadcast crew members and journalists with extensive industry experience.
Realistic Training: We use real-world scenarios and practical exercises to ensure you gain valuable hands-on experience.
Tailored Approach: We customize our training programs to address your unique challenges and objectives.
Comprehensive Resources: Access to a wealth of resources, including training materials, checklists, and reference guides.


Silver Lining & Co’s media training was a game-changer for our team. The practical simulations and expert feedback helped us feel prepared and confident for our media engagements.

Kylie Dalton.


Cassie is an amazing, supportive coach and really has given me alot of confidence being infront of the camera. I am now able to get though interviews without stumbling over my words because of the training tips I have learned from Cassie.

Georgia Lowry.

Prepare yourself for the spotlight with Silver Lining & Co’s expert media training services. Contact us today to learn more about our programs and how we can help you master the art of media communication.