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Cassie Silver - Lady boss | SILVER LINING & CO


Cassie Silver
Boss Lady

Silver Lining & Co is a boutique creative agency specialising in video production, social media and communications. Having worked in television for more than a decade as a television journalist and presenter, Cassie Silver (lady boss) has a wealth of media knowledge and industry connections to her name. Silver Lining & Co’s team of camera operators, graphic designers, drone pilots, copywriters, editors and producers are an eclectic bunch of creatives with a shared passion for storytelling.


Quality video content, without the unrealistic price tag; now there’s a silver lining. Whether it’s a promotional video, e-learning clip, social media content or television commercial, we specialise in storytelling through video. From storyboards and shooting schedules, to soundtracks and colour grading; we work with the best camera and audio operators in the business and pride ourselves on our postproduction service. Is it a bird? Is it a plane? Nope, it’s a drone and all of our pilots are CASA certified. Get your head out of the clouds and start your video journey today!


watch our work

Compelling copywriting is essential to your business success but bringing your ideas to life on paper can be tricky. From taglines and business cards, to your website, SEO, e-marketing, advertising and annual reports. Leave it to our word wizards to put pen to paper. We understand how consumers skim read; plus, we know a thing or two about SEO and keyword optimization. Whether it’s a blog, press release, script or speech; it’s more than just words, it’s an art. Copy that!

Great media trainers come from the ranks of great reporters (and Silver Lining and Co founder Cassie Silver is no exception). However, it takes more than reporting experience to provide effective media coaching. As a corporate executive, business owner and the face of your company, it will be helpful for you to know or at least to have a basic understanding of how the media works. Our media training workshops will give you tremendous confidence when facing media interviews, allowing you to deliver your key messages with ease.

Gain business with Facebook, Instagram, and other social media sites, get vibrant content and stand out over competitors. Silver Lining & Co can create the content and manage your social media platforms with creative flair and brand consistency.

Working with Seven West Media, for many years as a journalist with Today Tonight, Cassie has a wealth of knowledge when it comes to engaging an audience. A natural in front of the camera, Cassie can work to a script or off the cuff. Her natural ability to tell stories on paper is matched by her energetic, charismatic and creative presentation style.

Enhance video content with an engaging and affordable voiceover. Whether it’s an internal promotional video or instructional clip, just say the word!

From corporate business events to charity galas and awards nights, Cassie understands the importance of being an engaging and authentic MC. Charismatic and personable, Cassie brings her sense of humour and professionalism to every audience. Her wealth of experience places her in high demand as a host and MC across Western Australia. Her ability as an engaging speaker carries over to the funeral celebrant space where she enjoys sharing loved one’s stories and connecting with Perth families.

Keen to get into listeners’ ear holes? We can help with that!

We will assist in the record and production of your podcast, even help with the planning, on air deliver and post production sting!


Being the right fit for each other is important to us.

We’ll ask questions like; What’s your deadline? What are you hoping to achieve?  Overall budget? Key messages?

From scripting to storyboarding and shoot schedules, we’ll map everything out to ensure expectations are exceeded and our creative team produce a concept ready to be handed to the production team or writers.

Whether it’s a television commercial, social media video content creation, voiceover, copywriting or another creative service- we work with the best in the industry with decades of experience.

We’re proud of the work we produce, and we want you to be too. Our lines of communication are always open from concept to completion.



Optus Stadtium | SILVER LINING & CO
Steel Dale

St John WA

St John WA 1

Trinity College



"The Perth Children’s Hospital Foundation has worked with Silver Lining and Co on a number of video projects that have made a huge impact to the success of our campaigns. Cass brings a unique skillset with her incredible ability to write beautiful and moving scripts, her journalistic experience and easy way of interviewing subjects that are uncomfortable on camera to deliver powerful content and most of all her vision of what each piece of work should look and feel like. You know with absolute certainty that she cares about each project as much, if not more than you do."

Caroline Webb, Head of Marketing, Perth Children’s Hospital Foundation.


"We engaged Silver Lining and Co's video services to produce a promo video for our College. We are so thankful to Cassie for everything that she has done – from script writing to producing and editing. Cassie and her team were fantastic and the result was phenomenal. We couldn’t have asked for a better video representing our school’s spirit!"

Trinity College, Perth.


"She builds strong and long-lasting relationships, prepares for every job the same whether big or small and brings a cheeky smile to the role! She is happy to go the extra mile for clients which is why they hire her over and over again"

Peach and Pineapple.


"Cassie has a unique ability to capture the audience, her clear and powerful delivery of communication, with a wonderful sense of humour, enables her to connect with an audience in any setting."

Leon Ruri, Hakka For Life.


When the work you do moves your heart

cassie@silverliningandco.com November 05 / 2020

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Nicola Forrest, Minderoo Foundation on 7 News Exclusive | SILVER LINING & CO
Is your news-worthy?

cassie@silverliningandco.com June 07 / 2020

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Trinity College class video shoot | SILVER LINING & CO
That’s the TC Spirit!

cassie@silverliningandco.com June 06 / 2020

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Cassie Silver - Lady boss | SILVER LINING & CO
Meet Silver Lining & Co

cassie@silverliningandco.com June 05 / 2020

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